Modern youth culture: the fall or the rebirth of cool?

Joana Alvim
COOL?
Uncooling.
“It’s time to accept that cool, as signifier of meaningful rebellion, is belly-up in the water. It is profoundly manipulative and makes no sense at all as a mass
frame of mind.”
Rick Poynor (2011). “Ineffable Cool” in Obey the Giant:
Life in the Image World